Sell your products to shoppers in Finland, Sweden, Denmark and Norway

Hobbybox stores in Finland, Sweden, Denmark and Norway offer a conversion-optimized shopping experience backed by strong digital marketing. Join our marketplace and reach new customers without building a local store of your own.

Apply to sell How it works

Since 2016Established Nordic online store

4 Nordic countriesStores in Finland, Sweden, Denmark and Norway

Fixed commissionNo hidden costs

MiraklPowered seller platform

Why sell on Hobbybox?

We bring together quality European brands in sports & leisure, outdoors, home & interior, DIY and electronics. You focus on your products, we bring the customers.

Engaged customer base

Thousands of active shoppers in Finland, Sweden, Denmark and Norway looking for quality products from leading Nordic and European brands.

Everything in one place

Listings, offers, stock levels, orders, returns and performance metrics are managed in one Mirakl seller portal.

Marketing & visibility

Your products benefit from Hobbybox’s digital marketing, SEO and paid advertising, so they reach the right audience.

Smooth shopping experience

Intuitive navigation and fast checkout turn visitors into buyers and buyers into repeat customers.

Transparent fees

Only a fixed commission on sales. A low-risk way to test and grow the Nordic market.

Dedicated seller support

Our team helps with onboarding, sales optimization and ongoing performance tracking.

How it works

From application to your first order. We guide you through every step.

Apply

Send us a short email about your business. We review your company, categories and products to make sure we’re a good fit.
Onboard

Sign the contract, create your Mirakl account and complete account setup: shipping methods, policies and store information.
List your products

Import your catalog by Excel file, API or a prebuilt connector, set your prices and publish your offers.
Sell & get paid

Ship orders directly to customers. Hobbybox handles the transactions and settles the payments to you.

Who can sell on Hobbybox?

EU VAT registered company
Delivery warehouse in the EU
Delivery to the Nordics in max 10 days
High-quality products and a high customer satisfaction rate
Commitment to high-quality customer service

Our core categories

Sports & LeisureOutdoorsHome & InteriorDIYElectronics

Who does what?

Hobbybox takes care of

Platform maintenance
Order and return confirmation emails
Payment collection and payouts
Dispute resolution

You take care of

Product listings, pricing and inventory
Order fulfillment and shipping
Returns, refunds and customer service

Frequently asked questions

How much does it cost to sell on Hobbybox?

There are no hidden costs. We charge only a fixed commission on sales. We’ll go through the details with you when we get to know your business.

Which platform do I use to manage my sales?

Our marketplace runs on Mirakl. In the Mirakl seller portal you manage product listings, offers and stock levels, orders and shipping, returns and refunds, customer service and performance metrics.

How do I get my products into the marketplace?

Mirakl offers several import methods: manual import, Excel file, API and prebuilt connectors. Our team helps you with the account setup and product listing.

Who handles shipping and returns?

You ship orders directly to the customer and handle returns and refunds in the Mirakl seller portal. Hobbybox sends the order and return confirmation emails to the customer.

How and when do I get paid?

Hobbybox collects the payment from the customer and pays it out to you on a regular schedule to the bank account registered in your Mirakl account.

Can I sell if my warehouse is outside the EU?

Not at the moment. Sellers must be EU VAT registered and have a delivery warehouse in the EU.

Ready to reach new customers?

Send us a short email and we’ll get to know your business and see if you’re the right fit for the Hobbybox marketplace.

Apply to sell

Or write to marketplace@ip-agency.fi

Please include in your email

Company name
Contact person name
Company registration country
Shipping country
Key categories
Number of SKUs
Annual revenue